Really hear it.
Welcome to Wireworld Pro Audio – a division of Wireworld Cable Technology, the technology and innovation leader in high-end audio/video cable founded in 1992. While Wireworld cables have been used in recording and mastering studios for well over a decade, there is now a division specifically for the pro audio and music industries.
With a range of products from instrument cables to microphone/ balanced interconnects, digital audio cables, speaker cables and shielded power cords, our patented designs provide superior translation and the intense tone that musicians crave.
The DNA Helix cable design (U.S. Patent #8,569,627) was formulated to provide a comprehensive solution to the audible losses of cables. Essentially, signals are moved through cables by electromagnetic field energy vibrating electrons in the conductors. To minimize electromagnetic losses, including skin effect, the flat conductors in the DNA Helix designs are as thin as a single strand. All of the strands are completely parallel, providing the most direct signal path possible. These unique flat conductors are arranged in layers to channel the electromagnetic signal energy most efficiently (See blue lines in Illustration below). Furthermore, in the analog cables, the spacing between the positive and negative conductors is fine tuned by ear to match the pure sound of a direct connection. The affect of that tuning is like focusing a lens, with the beautiful textures and dynamics of live music coming into vivid 3-D focus when the spacing is just right.
Here's how it works.
Objective testing is the very foundation of Wireworld's technological advances in design, materials and performance.
With the invention of the CES Innovations Award winning Cable Comparator™ (US Patent #5,740,255), we created a tool that allowed us to instantly compare cables to the only scientific reference standard for cable fidelity, a direct connection between components.
While others test their cables against other cables, Wireworld utilizes the pure sound of a direct connection as our benchmark, creating new design geometries and custom material compounds based on tried and true scientific principles in an effort to attain that same perfection in our cables.
This testing advantage has led to several patents including DNA Helix, and has enabled us to refine and improve the material blends in our ultra quiet Composilex 2 insulation.
Highest conductivity premium quality materials.
A common misconception is that the gauge of a speaker wire is all that matters. Heavier is better, right? Wrong. Gauge can make a difference, but the cable design and material quality can have an even greater impact on performance. That is why we focus on developing the most efficient designs and producing them with the best quality materials available in each price range. For example, the conductors in our least expensive cables are oxygen-free copper and our ultimate cables use Ohno Continuous-Cast® solid silver.
Metal conductivity is equally important for plugs. Our silver-clad OFC plug contacts are three times more conductive than the common bright gold over nickel plating used on costume jewelry and most other brands.
Beyond the advantages of the best conductor materials, our second generation composite insulation, Composilex 2, preserves the purity of the signal by minimizing triboelectric noise better than any conventional insulation material, including DuPont Teflon®. Composilex 2 provides rewarding improvements in vividness, focus and dynamic contrast. With these innovations, Wireworld Series 7 cables have advanced the art of reproducing the power and delicacy of music.
A love of music. A passion for innovation. A flair for industrial design. A quest for detail. The innate ability to prove the naysayers wrong time and time again. This is who we are. Like many audiophiles, David Salz has spent decades refining his music listening experience. He is driven to create solutions that give his own passion for music the clarity the art of sound deserves. The closer we get to bringing the intensity and beauty of live music to your listening room, the closer we have come to achieving our goals.
It began in the '80s when David realized the only way to figure out what was being lost by a cable was to remove it altogether. Listening tests with a cable vs. with components directly connected with no cable was the only way to actually hear what was being lost. This method then led to several patents as David continued to refine his cable designs to perform more and more closely to a direct connection. In short, David developed more effective testing that provided real answers and real solutions, not just different results.
In the '90s David partnered with V.P. / Operations, Sara Flaaten, and together they moved the company in a direction of steady growth and progress with dedication to loyal, well-trained staff and excellent customer service; people that take pride in creating a product that truly does live up to its reputation. Try a Wireworld cable for yourself to experience an intense tone that will take your sound to the next level.